Quick overview
- Essential cookies are always active for core functionality.
- Analytics cookies activate only after consent.
- Marketing cookies activate only after consent.
What are cookies?
Cookies are small text files saved on your device when you visit a website. They can support essential site functions, remember preferences, measure site usage, and help advertising platforms understand whether an ad led to a visit or a conversion.
Some cookies are set by this site (first party cookies). Others are set by service providers such as analytics and advertising platforms (third party cookies). Similar technologies can include pixels and conversion tags that send limited event data to measurement systems.
Essential
Required to deliver core functions and keep the site secure.
Analytics
Helps us understand visits and improve pages and performance.
Marketing
Supports remarketing and conversion measurement for ads.
Cookie categories used on this site
Phelvix uses three cookie categories. Essential cookies are always on because they are required for the site to work. Analytics and Marketing cookies are optional and only activate when you give consent through the banner or the preferences panel.
1) Essential cookies
Purpose: core site functionality, security, session management. These cookies help keep the site stable, prevent abuse, and remember your cookie preference selection.
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No (activated automatically)
Retention: session duration or up to 12 months for preference storage
2) Analytics cookies
Purpose: measuring traffic, user behavior, site performance. When enabled, we use Google Analytics 4 to understand how visitors use pages, which helps improve content and navigation.
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: Yes (activated only after user accepts)
Retention: up to 14 months
3) Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, conversion tracking. These cookies and tags help us understand whether advertising campaigns led to actions on our website and allow us to show ads to previous visitors where permitted.
Consent required: Yes (activated only after user accepts)
Retention: up to 540 days (Google Ads default)
How consent works on Phelvix
When you first visit, a cookie banner lets you Accept All, Reject Non-Essential, or Manage Preferences. Your choice is stored in localStorage so that Analytics and Marketing cookies are not enabled unless you decide to allow them.
If you reject non-essential cookies, the site still works with Essential cookies only. You can change your settings at any time using the “Manage cookie preferences” link in the footer.
Your options
Accept All
Enables analytics and marketing cookies in addition to essential cookies.
Reject Non-Essential
Keeps only essential cookies. No analytics or marketing activation.
Manage Preferences
Choose analytics and marketing categories independently.
Preference storage
We store your cookie preference in localStorage for up to 12 months. If you clear your browser storage, you may see the banner again so you can choose your settings.
For additional details about personal data processing and advertising disclosures, see our Privacy Policy.
How to change or delete cookies
You can change your cookie preferences at any time using the preferences panel. If you prefer, you can also clear cookies and site storage in your browser settings. Clearing storage removes saved preferences, which may cause the consent banner to reappear.
Disabling cookies in your browser may affect certain site features. Essential cookies are still required for core functions and security.
Common reasons you might update preferences
- You want to browse without personalized advertising or remarketing.
- You prefer analytics to remain off while still using the site normally.
- You are reviewing privacy settings and want to confirm what is enabled.
Additional policies
Cookie controls are part of the broader privacy and legal framework for this website. For details on data collection, retention, advertising disclosures, and user rights, review the Privacy Policy and Terms.